Online Marketing Tools and Strategies
The Internet has opened up a vast array of tools by which Catholic organizations can market to the faithful, and every year, there are literally hundreds of new ways to spread your message.
This section of the Wiki will explore email marketing, social media marketing, and branding.
Email Marketing Tools and Strategies
Here are some recommended email marketing tools:
Before beginning any email marketing campaigns, you should make sure you are committed to the following:
- Allowing users to easily subscribe and unsubscribe, at any time, and always include a method of unsubscribing in your emails (most services do this automatically).
- Writing proper English, and keeping things concise; people spend about as much time reading emails as web pages—almost none.
- Using graphics/images sparingly; many email recipients won't even be able to view images. You should never have important copy inside a graphic.
- Keep designs simple, so they will work effectively in as many email clients as possible.
- Avoid or use the word "free" minimally in your subject and email content as it often triggers spam filters.
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Social Media Marketing Tools and Strategies
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