communications

The Real-Time Web – Staying Relevant

Something I posted on the Archdiocese of St. Louis' Development Website earlier today:

As technology has progressed in the past hundred years, the amount of information that is immediately accessible has increased at an exponential rate. As time goes on, people are more and more used to the idea of immediate gratification when it comes to images, text, and stories from events.

There is a new term phrased to wrap up this near-instantaneous stream of live information produced around the world: the 'real-time web.'

But what exactly is the real-time web? Wikipedia can help us here:

"The real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates."

Basically, there are many new technologies available today that weren't even heard of just ten or fifteen years ago, including "RSS", "XML" and other ways of exchanging information.

What does this mean for you? Well, for your organization to stay at the fore online, and to reach the broadest range of people, you need to be able to participate in this real-time web.

Continue reading this post on the Archdiocese of St. Louis' Development Website: The Real-Time Web and Archdiocesan Websites.

Catholics Called to Communicate with Charity

Seen on the Catholic News Service wire, and mentioned on Whispers:

VATICAN CITY (CNS) -- Communications technology keeps changing, but the need to deliver a message with truth and charity is never obsolete, said Italian Archbishop Claudio Maria Celli.

As president of the Pontifical Council for Social Communications, Archbishop Celli presided over a four-day meeting of cardinals, bishops and Catholic media professionals to discuss -- mainly in small groups -- new pastoral guidelines for church communications.

A recurring theme during the meeting Oct. 26-29 was what constitutes Catholic communications and what, if anything, can be done about those who use the word Catholic to describe themselves while using all sorts of nasty adjectives to describe anyone who doesn't agree with them.

Archbishop Celli said he didn't think a Catholic bloggers' "code of conduct" would accomplish much, especially when what is really needed is a reflection on what it means to communicate.

Upright, ethical communication is a natural result of a sincere desire to share the truth about God, about faith and about the dignity of the human person, he said.

The archbishop said that what Pope Benedict XVI has said about solidarity and development aid goes for communications as well: "Charity needs truth and truth needs charity."

"Anyone speaking publicly as a Catholic has to have those ethical values that are part of a serious, honest form of communication," Archbishop Celli said.

"In the past, the church's educational efforts included helping people decide what they should or should not watch. Now it must also help them decide what they should or should not produce" and put on the Internet, he said.

What I think they're trying to say is that we should not use false or inflammatory... or uncharitable kinds of rhetoric and language in what we produce online. I know of many Catholic bloggers and online personality who have struggled with the task of not only tempering their own uncharitable thoughts and words, but also often having to deal with the uncharitable (and often scathing) words of commenters and social media friends/followers.

How are we spreading the Gospel through our work? And are we doing it for Christ, or for our own good/needs/desires/wants?

Why Twitter?

@archstl Twitter Account page

The Archdiocese of Saint Louis started its Twitter account in December 2008, in preparation for the news of a new Archbishop. In tandem with an SMS message signup, a timely update on the website, a press release, and a few other methods of generating buzz, the Archdiocese was able to reach thousands of Catholics in Saint Louis and around the world with news about its new Archbishop within a matter of minutes.

Why did the Archdiocese choose Twitter, and what are some good uses for Twitter? Well, Twitter is by far the most popular 'micro-blogging' service, but that's one of many reasons why we chose to use Twitter for more timely news. We found Twitter to be helpful because:

  1. It is an immediate 'push' notification service; all of your updates are pushed out to each follower.
  2. It is unobtrusive; people can easily opt-in and opt-out—much more so than with email.
  3. It is ubiquitous; generally, those who use Twitter are connected on the web, on their mobile phones, and in other ways—your message can go everywhere.
  4. It is social; people can generate buzz for you—all you need to do is give the first effort, and if it is newsworthy, it will be re-tweeted and spread across many parts of the web.

Twitter is also extremely useful for live events, such as the Installation Mass of Archbishop Robert J. Carlson (on June 10, 2009). At this event, we had our Communications staff take pictures in a few different areas—our timeline was updated with pictures of bishops before Mass, a few pictures during Mass, and other tidbits that people may have found interesting. Continue Reading »

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