After reading Seth Godin's simple article on reducing complexity, entitled Fear of Apples, I felt compelled to write short piece about steps one could take to make users' browsing experience that much nicer.
Basically, by reducing complexity and limiting people's options, you free them to (a) choose easier, and (b) remember what they've chosen.
As a quick example, we start with the Archdiocese of Saint Louis' current website, which gives users a metric ton of choices for navigation:
15 Navigation Options + Search + Quick Links
The way things are, people coming to the site for the first time have over 24 functional choices to make; it's not readily apparent what are the most important navigation options on the page. Continue Reading »
