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2011: Social Media Tipping Point for the Catholic Church

Vatican Social Media FlagMy prediction: 2011 will be the year of Social Media for the Catholic Church... at least in the United States.

Let's look at some of the latest developments:

  • One of the topics for next week's Fall Assembly of the USCCB is "Integrating new media into diocesan communication structures."
  • Blogs, Twitter, and other social media outlets are becoming less derivative and dependent on mainstream media, according to a recent Pew report.
  • The USCCB recently released a synthesis of social media best practices in its Social Media Guidelines.
  • Catholic websites are slowly beginning to integrate more into social media. Catholic news sites are leading the charge, along with high profile bloggers. Dioceses and larger parishes are joining the parade, albeit slowly and begrudgingly at times.

Sadly, there are still very few diocesan-level social media initiatives, but I think this will quickly change in the coming year. There are also relatively few bishops represented online—this is something that may take longer to happen, but it will happen.

It will be interesting to see what comes of the USCCB's discussions on social media.

Twitter Module on OSC Updated to use OAuth

Post to Twitter

Since the beginning of this website, we've had a Twitter page that shows all tweets from Open Source Catholic members who choose to allow OSC to show their tweets.

In the past, we used a simple authentication system that worked great before Twitter switched to using OAuth only... after dragging our feet for a while, we finally took the time to get OAuth and Twitter working correctly on this site again.

This means that you can add your twitter account to your OSC account, by simply visiting your 'My account' page, clicking 'Edit,' then clicking on 'Twitter accounts.' Click the 'Add account' button to add your Twitter account, and voila! Your tweets will start showing up in the global Twitter page.

Also, you can choose to post any blog entry on this site to the @oscatholic Twitter account if you so choose—use this feature with discretion, though, as it's liable to be taken away if it's abused!

You can also authenticate to this site using Twitter, although that feature is in beta for now.

New Twitter Hashtag for Catholic Media, Social Media

#cathmedia - for catholic (social) media

There's a new Twitter hashtag around these parts, for social media use. This hashtag came about as a response to those who were wondering where to move after the bulk of the #cnmc (Catholic New Media Celebration) tweets were becoming less and less about the Celebration, and more and more about general Catholic social media practices and discussion.

Therefore, a general consensus was made that #cathmedia would be a good hashtag for Tweets having to do with Catholic media, and social media initiatives.

Some other hashtags I've used:

  • #catholic - for all things Catholic
  • #vocation - for vocations-related tweets
  • #pope - for all things Pope Benedict XVI

Are there any other commonly-held Catholic Twitter hashtags everyone should be aware of? Currently, it seems the common practice to put a string of hashtags together for certain topics, like #Catholic #Prayer #Faith... while this is okay to do, it's best if there are some more specific hashtags which people can add to saved searches (like #cathmedia).

Study shows 2/3 of Churches not using any Social Media

Buzzplant (a social media firm) recently surveyed thousands of Churches (it was a general survey, so not just Catholics), asking what forms of social communications they were using to communicate with their parishioners. Here's a summary of the results:

  • 62% of Churches post homilies to website as text or podcast
  • 28% of Churches have a Pastor's Blog
  • 32% of Churches use social media in one way or another
  • 25% of Churches use social media to promote parish events [really? this should probably be the highest statistic, imo]

You can view the full report on Churches' use of social communications tools (PDF) from Buzzplant. With the USCCB having recently released its proposed guidelines for social media use, and with many Archdioceses effectively using Twitter and Facebook to spread the gospel, the time is ripe to use social media on the parish level, and integrate it with parish websites.

Live-Blogging to Drive Traffic, Interest to Organizational Events

The Steubenville St. Louis Mid-America conference is attended by over 6,000 teens every year, and there are many parents, friends, and other teens who wish they could participate as well. We have always posted information after the conference, but in St. Louis, for the past two years, we've started live-blogging and posting to social networks frequently throughout the conference, driving up traffic to our OYM websites.

Here are some of the things we've been doing to drive traffic and share information live from the conference.

ST101 - Friday Afternoon 002
My setup for the first week... watch a video highlighting the gear » Continue Reading »

USCCB Social Media Guidelines

The USCCB recently released a working draft of their social media guidelines, after receiving input from a variety of diocesan personnel. The draft includes general principles for social media use, a call to the development of diocesan-level policies, and quoted exhortations for proclaiming the Word online from Pope Benedict.

Here are some excerpts (my notes/highlights in bold):

Social media are the fastest growing form of communication in the United States, especially among youth and young adults. Our Church cannot ignore it, but at the same time we must engage social media in a manner that is safe, responsible, and civil.

To keep members, a social networking site, such as a blog, needs to have new content on a regular basis. In the case of social media, the axiom “build it and they will come” is not applicable. It is important to set internal expectations regarding how often posts will be made [very good advice!], so that your followers can become accustomed to your schedule.

Guidelines:

  • Define appropriate boundaries for communications.
  • Include examples of Codes of Conduct.
  • Provide recommendations on how to deal with difficult “fans.” [This is a biggie].

They also include instructions for networking with minors, personal websites, and how to report and monitor social networks. Read the whole document on the USCCB website »

A very good first stab at this ever-changing field of policy/law!
 

U.S. Archdioceses and Dioceses on Twitter

[Update: Also, check out our list of (Arch)Dioceses on Facebook!]

For some time, I've been looking for a listing of Archdioceses with a presence on Twitter (I follow about 10 or so of them, but I know there are many more. I'm going to post all the ones I know of here, and hopefully people can find others that aren't listed here and post them in the comments below. I'll update this post as more are identified. Here's the list:

Archdioceses

How to make "Tweet This" or "Post to Facebook" links

If your website has an audience comprised of many Facebook and/or Twitter users, you might be thinking of ways you can get them to share your postings on Facebook and Twitter.

Currently, most blogs, sites, etc. either do this one of two ways: They require the user to copy out the URL from the address bar, then paste it into a Facebook status update or a Twitter posting (sometimes also having to go through the TinyURL service as well!), or they have a 'share this' or 'add this' button hosted by a third party site.

But what if you want to keep things simple, and stick to a plain old, no-frills text link, or keep your focus mainly on one of the two giants: Facebook or Twitter? Well, turns out, the process is pretty simple: just take one of the two URLs below, and after the end, add in the link and/or text you'd like people to share via a status update.

  • Facebook: http://www.facebook.com/share.php?u= <add your link here>
  • Twitter: http://twitter.com/home?status= <add your link and/or text here>

Why Twitter?

@archstl Twitter Account page

The Archdiocese of Saint Louis started its Twitter account in December 2008, in preparation for the news of a new Archbishop. In tandem with an SMS message signup, a timely update on the website, a press release, and a few other methods of generating buzz, the Archdiocese was able to reach thousands of Catholics in Saint Louis and around the world with news about its new Archbishop within a matter of minutes.

Why did the Archdiocese choose Twitter, and what are some good uses for Twitter? Well, Twitter is by far the most popular 'micro-blogging' service, but that's one of many reasons why we chose to use Twitter for more timely news. We found Twitter to be helpful because:

  1. It is an immediate 'push' notification service; all of your updates are pushed out to each follower.
  2. It is unobtrusive; people can easily opt-in and opt-out—much more so than with email.
  3. It is ubiquitous; generally, those who use Twitter are connected on the web, on their mobile phones, and in other ways—your message can go everywhere.
  4. It is social; people can generate buzz for you—all you need to do is give the first effort, and if it is newsworthy, it will be re-tweeted and spread across many parts of the web.

Twitter is also extremely useful for live events, such as the Installation Mass of Archbishop Robert J. Carlson (on June 10, 2009). At this event, we had our Communications staff take pictures in a few different areas—our timeline was updated with pictures of bishops before Mass, a few pictures during Mass, and other tidbits that people may have found interesting. Continue Reading »

The Story of LOLSaints

LOLSaints Header Image

We all know the story about @CurtJester's famous tweet (read more on LOLSaints' About page). But how was the website set up? What kind of work went into it's creation, and how can you do the same if you need a similar kind of community-oriented blog?

After seeing the Curt Jester's tweet, I immediately began thinking about what I wanted to have happen on LOLSaints; I had to decide what specific kind of content to use, how often the site would be updated, and how much involvement registered users could have. Continue Reading »

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