Vocation Boom! is an integrated campaign focused on supporting the Catholic priesthood as a life’s vocation and mission.The campaign includes marketing strategy, creative development, video and web. Other marketing initiatives include collateral materials, social media and a blog by founder, Jerry Usher. Vocation Boom! has an opportunity to engage young men who may be experiencing God’s call. Through this campaign we are communicating the beauty and complexity of the priesthood, the variety of emotions discerners may experience and that men considering the priesthood are just normal, regular guys –- your son, your friend, your neighbor. We really took a different approach with the message, too. We wanted to appeal to a younger demographic in both tone and delivery. Vocation Boom! is engaging, youthful and inspiring while still being about God’s call.